{"title":"New Classics-Transitional","description":"\u003ch1 class=\"MsoNormal\"\u003e\u003cspan style=\"mso-fareast-language: NL;\"\u003eNew Classics – Transitional Collection\u003c\/span\u003e\u003c\/h1\u003e\n\u003ch2 class=\"MsoNormal\"\u003e\u003cspan style=\"mso-fareast-language: NL;\"\u003eWhere Heritage Meets Contemporary Living\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"mso-fareast-language: NL;\"\u003e\u003cstrong\u003eThe New Classics – Transitional Collection\u003c\/strong\u003e celebrates the enduring beauty of traditional rug design through a distinctly contemporary lens. It is a collection that honours the past while embracing the present, where centuries of weaving tradition, artisanal craftsmanship, and classical ornamentation are reinterpreted for today's interiors.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"mso-fareast-language: NL;\"\u003eEach rug offers a \u003cstrong\u003esubtle nod to historical Persian and Oriental masterpieces\u003c\/strong\u003e, yet avoids nostalgia. Instead, traditional motifs are softened, gently eroded, and refined through modern colour palettes and sophisticated finishing techniques. The result is a collection that feels timeless rather than historical, elegant rather than ornate.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"mso-fareast-language: NL;\"\u003eHand-knotted by skilled artisans using premium wool and natural silk, these rugs reveal remarkable depth through tonal layering, subtle abrash, delicate distressing, and refined texture variations. The interplay of silk and wool creates a soft luminosity that changes beautifully throughout the day, bringing warmth and atmosphere to any space.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"mso-fareast-language: NL;\"\u003eDesigned to bridge classic and contemporary architecture, the New Classics Collection complements a wide range of interiors from historic townhouses and country estates to minimalist villas and modern urban residences. Their balanced aesthetic allows them to feel equally at home alongside antique furniture, contemporary design pieces, natural stone floors, or modern architectural materials.\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"contemporary-ferahan-ziegler-carpet-black-silk-1299-314x247-cm","title":"Afghan modern rug dark with silk","description":"\u003ch3\u003e\u003cstrong\u003eAfghan Woolen Rugs\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eThis rug exceptionally has silk knotted in the floral design. \u003c\/p\u003e\n\u003cp\u003eOur Afghan woolen rugs are a testament to exceptional craftsmanship and timeless design, inspired by classical Persian motifs. Woven in soft pastel reds or deep carbon blacks with ochre-yellow accents, they blend warmth, elegance, and durability. Made with premium Gazni wool, renowned for its strength and silky texture, and supported by a robust cotton warp, these rugs are built to last and easy to maintain.\u003c\/p\u003e\n\u003cp\u003eKnotted by skilled local craftsmen, each rug is a unique piece of art. The intricate floral patterns and flowing vines symbolize growth, harmony, and connection, while central medallions evoke balance and tranquility. More than floor coverings, these rugs are poetic expressions of Persian and Afghan heritage, bringing timeless beauty to your space.\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eWhy our Afghan Rugs are exceptional ?\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eWhile many rugs on the market are labeled handmade or handknotted, not all are created equal. Here's why our rugs stand above the rest:\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003ePremium Gazni Wool\u003c\/strong\u003e\u003cbr\u003eWe use only the finest, long-staple Gazni wool, renowned for its exceptional durability, softness, and natural sheen. Many competitors use lower-grade wool or synthetic blends, which compromise texture, longevity, and authenticity.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eHandcrafted by Master Artisans\u003c\/strong\u003e\u003cbr\u003eEach of our rugs is meticulously hand-knotted by skilled Afghan craftsmen with generations of expertise. Once woven, the rugs are finished and carefully washed by artisans in Pakistan, a process that enhances their softness, color vibrancy, and overall texture. This attention to detail ensures a final product of unmatched quality before it is shipped. Cheaper alternatives often rely on machine-made or hastily assembled techniques, which lack the soul and artistry of true handmade rugs.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eAuthentic Natural Dyes\u003c\/strong\u003e\u003cbr\u003eWe use natural vegetable dyes that produce rich, vibrant tones with subtle variations, enhancing the depth and character of each rug. Synthetic dyes, common in cheaper rugs, fade unevenly and lack the organic beauty of our hand-dyed pieces.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eProper Knot Density\u003c\/strong\u003e\u003cbr\u003eOur rugs feature a high knot count (knots per square inch), which directly impacts their durability and design clarity. Lower-cost rugs often compromise with lower knot density, leading to less detailed patterns and shorter lifespans.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eTimeless Heritage\u003c\/strong\u003e\u003cbr\u003eThe design of our rugs stays true to the classical Persian tradition, respecting its historical authenticity and cultural significance. Many cheaper copy-cat versions dilute this heritage by cutting corners in design accuracy and material quality.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch3\u003e\u003cstrong\u003eAn Investment in Authenticity and Longevity\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eWhen you choose our Afghan rugs, you're investing in a product that reflects centuries of craftsmanship and artistry. Unlike cheaper alternatives, our rugs are built to last for generations, growing more beautiful with time. Each piece carries a story—one of tradition, skill, and unparalleled quality—that makes it a timeless addition to your space.\u003c\/p\u003e","brand":"Ashtari Carpets","offers":[{"title":"314x247 cm","offer_id":43981793919126,"sku":"MOH_218020-314x247-carpets\/AC_1299","price":5800.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0647\/8931\/5734\/files\/AC_1299_mahli_black_silk_r.jpg?v=1723553799"},{"product_id":"ferahan-z-beige-280x243-cm","title":"Afghan Heritage rug red border","description":"\u003ch3\u003e\u003cstrong\u003eAfghan Woolen Rugs\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eOur Afghan woolen rugs are a testament to exceptional craftsmanship and timeless design, inspired by classical Persian motifs. Woven in soft pastel reds or deep carbon blacks with ochre-yellow accents, they blend warmth, elegance, and durability. Made with premium Gazni wool, renowned for its strength and silky texture, and supported by a robust cotton warp, these rugs are built to last and easy to maintain.\u003c\/p\u003e\n\u003cp\u003eKnotted by skilled local craftsmen, each rug is a unique piece of art. The intricate floral patterns and flowing vines symbolize growth, harmony, and connection, while central medallions evoke balance and tranquility. More than floor coverings, these rugs are poetic expressions of Persian and Afghan heritage, bringing timeless beauty to your space.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDesign Analysis:\u003c\/strong\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003ePastel Red Rugs:\u003c\/strong\u003e The warm red tones are softened with light floral patterns in creamy shades, creating a balanced contrast that brings out the delicate details of the motifs. The borders in beige and ochre-yellow create a framing effect, enhancing the central field's depth. The scrolling vine patterns and symmetrical arrangement exude elegance and a sense of order.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eSoft Carbon Black Rugs:\u003c\/strong\u003e The black field provides a striking contrast to the pale beige and ochre patterns, highlighting the intricacy of the floral and vine motifs. The rich depth of the black makes these rugs stand out, offering a more contemporary take on the classic Persian aesthetic. The border's lighter tones provide a pleasing balance and frame the central field effectively.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch3\u003e\u003cstrong\u003eWhy our Afghan Rugs are exceptional ?\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eWhile many rugs on the market are labeled handmade or handknotted, not all are created equal. Here's why our rugs stand above the rest:\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003ePremium Gazni Wool\u003c\/strong\u003e\u003cbr\u003eWe use only the finest, long-staple Gazni wool, renowned for its exceptional durability, softness, and natural sheen. Many competitors use lower-grade wool or synthetic blends, which compromise texture, longevity, and authenticity.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eHandcrafted by Master Artisans\u003c\/strong\u003e\u003cbr\u003eEach of our rugs is meticulously hand-knotted by skilled Afghan craftsmen with generations of expertise. Once woven, the rugs are finished and carefully washed by artisans in Pakistan, a process that enhances their softness, color vibrancy, and overall texture. This attention to detail ensures a final product of unmatched quality before it is shipped. Cheaper alternatives often rely on machine-made or hastily assembled techniques, which lack the soul and artistry of true handmade rugs.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eAuthentic Natural Dyes\u003c\/strong\u003e\u003cbr\u003eWe use natural vegetable dyes that produce rich, vibrant tones with subtle variations, enhancing the depth and character of each rug. Synthetic dyes, common in cheaper rugs, fade unevenly and lack the organic beauty of our hand-dyed pieces.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eProper Knot Density\u003c\/strong\u003e\u003cbr\u003eOur rugs feature a high knot count (knots per square inch), which directly impacts their durability and design clarity. Lower-cost rugs often compromise with lower knot density, leading to less detailed patterns and shorter lifespans.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eTimeless Heritage\u003c\/strong\u003e\u003cbr\u003eThe design of our rugs stays true to the classical Persian tradition, respecting its historical authenticity and cultural significance. Many cheaper copy-cat versions dilute this heritage by cutting corners in design accuracy and material quality.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch3\u003e\u003cstrong\u003eAn Investment in Authenticity and Longevity\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eWhen you choose our Afghan rugs, you're investing in a product that reflects centuries of craftsmanship and artistry. Unlike cheaper alternatives, our rugs are built to last for generations, growing more beautiful with time. Each piece carries a story—one of tradition, skill, and unparalleled quality—that makes it a timeless addition to your space.\u003c\/p\u003e","brand":"Ashtari Carpets","offers":[{"title":"280x243 cm","offer_id":43981808697494,"sku":"BOT_413098\/119-280x243-carpets\/AC_1969","price":4400.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0647\/8931\/5734\/files\/413098_pakistan_zigler.jpg?v=1727276065"},{"product_id":"ferahan-z-pakistan-315x249-cm","title":"Afghan Heritage rug fine weave","description":"\u003ch3\u003e\u003cstrong\u003eAfghan Woolen Rugs\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eOur Afghan woolen rugs are a testament to exceptional craftsmanship and timeless design, inspired by classical Persian motifs. Woven in soft pastel reds or deep carbon blacks with ochre-yellow accents, they blend warmth, elegance, and durability. Made with premium Gazni wool, renowned for its strength and silky texture, and supported by a robust cotton warp, these rugs are built to last and easy to maintain.\u003c\/p\u003e\n\u003cp\u003eKnotted by skilled local craftsmen, each rug is a unique piece of art. The intricate floral patterns and flowing vines symbolize growth, harmony, and connection, while central medallions evoke balance and tranquility. More than floor coverings, these rugs are poetic expressions of Persian and Afghan heritage, bringing timeless beauty to your space.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDesign Analysis:\u003c\/strong\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003ePastel Red Rugs:\u003c\/strong\u003e The warm red tones are softened with light floral patterns in creamy shades, creating a balanced contrast that brings out the delicate details of the motifs. The borders in beige and ochre-yellow create a framing effect, enhancing the central field's depth. The scrolling vine patterns and symmetrical arrangement exude elegance and a sense of order.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eSoft Carbon Black Rugs:\u003c\/strong\u003e The black field provides a striking contrast to the pale beige and ochre patterns, highlighting the intricacy of the floral and vine motifs. The rich depth of the black makes these rugs stand out, offering a more contemporary take on the classic Persian aesthetic. The border's lighter tones provide a pleasing balance and frame the central field effectively.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch3\u003e\u003cstrong\u003eWhy our Afghan Rugs are exceptional ?\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eWhile many rugs on the market are labeled handmade or handknotted, not all are created equal. Here's why our rugs stand above the rest:\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003ePremium Gazni Wool\u003c\/strong\u003e\u003cbr\u003eWe use only the finest, long-staple Gazni wool, renowned for its exceptional durability, softness, and natural sheen. Many competitors use lower-grade wool or synthetic blends, which compromise texture, longevity, and authenticity.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eHandcrafted by Master Artisans\u003c\/strong\u003e\u003cbr\u003eEach of our rugs is meticulously hand-knotted by skilled Afghan craftsmen with generations of expertise. Once woven, the rugs are finished and carefully washed by artisans in Pakistan, a process that enhances their softness, color vibrancy, and overall texture. This attention to detail ensures a final product of unmatched quality before it is shipped. Cheaper alternatives often rely on machine-made or hastily assembled techniques, which lack the soul and artistry of true handmade rugs.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eAuthentic Natural Dyes\u003c\/strong\u003e\u003cbr\u003eWe use natural vegetable dyes that produce rich, vibrant tones with subtle variations, enhancing the depth and character of each rug. Synthetic dyes, common in cheaper rugs, fade unevenly and lack the organic beauty of our hand-dyed pieces.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eProper Knot Density\u003c\/strong\u003e\u003cbr\u003eOur rugs feature a high knot count (knots per square inch), which directly impacts their durability and design clarity. Lower-cost rugs often compromise with lower knot density, leading to less detailed patterns and shorter lifespans.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eTimeless Heritage\u003c\/strong\u003e\u003cbr\u003eThe design of our rugs stays true to the classical Persian tradition, respecting its historical authenticity and cultural significance. Many cheaper copy-cat versions dilute this heritage by cutting corners in design accuracy and material quality.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch3\u003e\u003cstrong\u003eAn Investment in Authenticity and Longevity\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eWhen you choose our Afghan rugs, you're investing in a product that reflects centuries of craftsmanship and artistry. Unlike cheaper alternatives, our rugs are built to last for generations, growing more beautiful with time. Each piece carries a story—one of tradition, skill, and unparalleled quality—that makes it a timeless addition to your space.\u003c\/p\u003e","brand":"Ashtari Carpets","offers":[{"title":"315x249 cm","offer_id":43981809778838,"sku":"BOR_451308\/20186-315x249-carpets\/AC_2058","price":6650.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0647\/8931\/5734\/files\/451308.jpg?v=1727874587"},{"product_id":"ferahan-z-pakistan-247x203-cm","title":"Afghan Heritage rug fine weave","description":"\u003ch3\u003e\u003cstrong\u003eAfghan Woolen Rugs\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eOur Afghan woolen rugs are a testament to exceptional craftsmanship and timeless design, inspired by classical Persian motifs. Woven in soft pastel reds or deep carbon blacks with ochre-yellow accents, they blend warmth, elegance, and durability. Made with premium Gazni wool, renowned for its strength and silky texture, and supported by a robust cotton warp, these rugs are built to last and easy to maintain.\u003c\/p\u003e\n\u003cp\u003eKnotted by skilled local craftsmen, each rug is a unique piece of art. The intricate floral patterns and flowing vines symbolize growth, harmony, and connection, while central medallions evoke balance and tranquility. More than floor coverings, these rugs are poetic expressions of Persian and Afghan heritage, bringing timeless beauty to your space.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDesign Analysis:\u003c\/strong\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003ePastel Red Rugs:\u003c\/strong\u003e The warm red tones are softened with light floral patterns in creamy shades, creating a balanced contrast that brings out the delicate details of the motifs. The borders in beige and ochre-yellow create a framing effect, enhancing the central field's depth. The scrolling vine patterns and symmetrical arrangement exude elegance and a sense of order.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eSoft Carbon Black Rugs:\u003c\/strong\u003e The black field provides a striking contrast to the pale beige and ochre patterns, highlighting the intricacy of the floral and vine motifs. The rich depth of the black makes these rugs stand out, offering a more contemporary take on the classic Persian aesthetic. The border's lighter tones provide a pleasing balance and frame the central field effectively.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch3\u003e\u003cstrong\u003eWhy our Afghan Rugs are exceptional ?\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eWhile many rugs on the market are labeled handmade or handknotted, not all are created equal. Here's why our rugs stand above the rest:\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003ePremium Gazni Wool\u003c\/strong\u003e\u003cbr\u003eWe use only the finest, long-staple Gazni wool, renowned for its exceptional durability, softness, and natural sheen. Many competitors use lower-grade wool or synthetic blends, which compromise texture, longevity, and authenticity.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eHandcrafted by Master Artisans\u003c\/strong\u003e\u003cbr\u003eEach of our rugs is meticulously hand-knotted by skilled Afghan craftsmen with generations of expertise. Once woven, the rugs are finished and carefully washed by artisans in Pakistan, a process that enhances their softness, color vibrancy, and overall texture. This attention to detail ensures a final product of unmatched quality before it is shipped. Cheaper alternatives often rely on machine-made or hastily assembled techniques, which lack the soul and artistry of true handmade rugs.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eAuthentic Natural Dyes\u003c\/strong\u003e\u003cbr\u003eWe use natural vegetable dyes that produce rich, vibrant tones with subtle variations, enhancing the depth and character of each rug. Synthetic dyes, common in cheaper rugs, fade unevenly and lack the organic beauty of our hand-dyed pieces.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eProper Knot Density\u003c\/strong\u003e\u003cbr\u003eOur rugs feature a high knot count (knots per square inch), which directly impacts their durability and design clarity. Lower-cost rugs often compromise with lower knot density, leading to less detailed patterns and shorter lifespans.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eTimeless Heritage\u003c\/strong\u003e\u003cbr\u003eThe design of our rugs stays true to the classical Persian tradition, respecting its historical authenticity and cultural significance. Many cheaper copy-cat versions dilute this heritage by cutting corners in design accuracy and material quality.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch3\u003e\u003cstrong\u003eAn Investment in Authenticity and Longevity\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eWhen you choose our Afghan rugs, you're investing in a product that reflects centuries of craftsmanship and artistry. Unlike cheaper alternatives, our rugs are built to last for generations, growing more beautiful with time. Each piece carries a story—one of tradition, skill, and unparalleled quality—that makes it a timeless addition to your space.\u003c\/p\u003e","brand":"Ashtari Carpets","offers":[{"title":"247x203 cm","offer_id":43981809942678,"sku":"BOR_451325\/20203-247x203-carpets\/AC_2060","price":3800.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0647\/8931\/5734\/files\/451325.jpg?v=1727874052"},{"product_id":"bachtiari-fine-pakistan-301x250-cm","title":"Bachtiari fine Pakistan 301x250 cm","description":"","brand":"Ashtari Carpets","offers":[{"title":"301x250 cm","offer_id":43981810073750,"sku":"BOR_451607\/20485-301x250-carpets\/AC_2061","price":8500.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0647\/8931\/5734\/files\/451607_bachtiari_fine_AC451607.jpg?v=1765895479"},{"product_id":"new-heriz-allo-ice-blue-285x225-cm","title":"New Heriz Allo Ice Blue - handknotted in Nepal","description":"\u003ch3 data-start=\"159\" data-end=\"193\"\u003e\u003cstrong data-start=\"163\" data-end=\"191\"\u003eThe New Heriz Collection\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-start=\"195\" data-end=\"510\"\u003eThe \u003cstrong data-start=\"199\" data-end=\"219\"\u003eHeriz Collection\u003c\/strong\u003e carries a special place in Ashtari’s history: the very first design by \u003cstrong data-start=\"291\" data-end=\"307\"\u003eReza Ashtari\u003c\/strong\u003e, and one that has remained successful to this day. Handwoven in Nepal from the finest blends of \u003cstrong data-start=\"404\" data-end=\"421\"\u003ewool and silk\u003c\/strong\u003e, it reinterprets the bold geometric Heriz patterns with a refined, contemporary touch.\u003c\/p\u003e\n\u003cp data-start=\"512\" data-end=\"830\"\u003eThe story continues with \u003cstrong data-start=\"537\" data-end=\"554\"\u003eNew Heriz 2.0\u003c\/strong\u003e, crafted in a luxurious mix of \u003cstrong data-start=\"586\" data-end=\"608\"\u003eallo wool and silk\u003c\/strong\u003e. This evolution brings a richer surface expression, marked by \u003cstrong data-start=\"671\" data-end=\"690\"\u003esubtle abrashes\u003c\/strong\u003e that add depth, movement, and character to each piece. The interplay of sheen and texture makes the rugs come alive under changing light.\u003c\/p\u003e\n\u003cp data-start=\"832\" data-end=\"1188\"\u003eThe collection is available in a \u003cstrong data-start=\"865\" data-end=\"887\"\u003erange of colorways\u003c\/strong\u003e—from \u003cstrong data-start=\"893\" data-end=\"915\"\u003egreen and ice blue\u003c\/strong\u003e to \u003cstrong data-start=\"919\" data-end=\"940\"\u003ebronze and purple\u003c\/strong\u003e—each bringing its own personality while retaining the powerful Heriz identity. For those seeking something truly personal, \u003cstrong data-start=\"1064\" data-end=\"1083\"\u003ebespoke options\u003c\/strong\u003e are available, allowing size, material balance, and color palette to be tailored to individual vision.\u003c\/p\u003e\n\u003cp data-start=\"1190\" data-end=\"1352\"\u003eWith its roots in heritage and its spirit in constant renewal, the \u003cstrong data-start=\"1257\" data-end=\"1281\"\u003eNew Heriz Collection\u003c\/strong\u003e bridges timeless tradition and modern artistry—an Ashtari signature.\u003c\/p\u003e","brand":"Ashtari Carpets","offers":[{"title":"285x225 cm","offer_id":43981812859030,"sku":"RAI_RR398-285x225-designers-brands\/AC_1511","price":5450.0,"currency_code":"EUR","in_stock":true},{"title":"300x250 cm","offer_id":45534476075158,"sku":"RAI_RR398-300x250-designers-brands\/AC_1511","price":6375.0,"currency_code":"EUR","in_stock":true},{"title":"custom size","offer_id":46024660451478,"sku":"RAI_RR398-customsize-designers-brands\/AC_1511","price":5450.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0647\/8931\/5734\/files\/NewHeizIcebluetop_jpg.jpg?v=1755870299"},{"product_id":"transitional-ferahan-gold-300x248-cm","title":"Transitional Ferahan gold - luxury hand knotted rug from India","description":"\u003cp\u003e\u003cstrong\u003eDiscover Our Transitional Ferahan Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThis is a designer rug of very high quality. Step into timeless elegance with our \u003cstrong\u003eTransitional Ferahan Collection\u003c\/strong\u003e—an exquisite blend of heritage and modernity. The featured rug is meticulously hand-knotted by skilled artisans in India, embodying craftsmanship passed down through generations. Crafted with premium wool and enhanced with 30% pure silk, this piece exudes an understated luxury and a soft, radiant glow.\u003c\/p\u003e\n\u003cp\u003eThe intricate design draws inspiration from classical Ferahan motifs, reimagined for contemporary interiors. Its subtle wool and silk texture and sophisticated palette make it the perfect anchor for any living space, infusing warmth, artistry, and sophistication.\u003c\/p\u003e\n\u003cp\u003eTransform your home with a masterpiece that tells a story of tradition and impeccable artistry.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePossible to make in any size—please inquire by email for price and production times.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eExplore the collection today.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Ashtari Carpets","offers":[{"title":"240 x 170 cm","offer_id":44335775907990,"sku":"SWT_daz-76gentlerain-240x170-designers-brands\/AC_1652","price":3990.0,"currency_code":"EUR","in_stock":true},{"title":"300 x 200 cm","offer_id":44335775940758,"sku":"SWT_daz-76gentlerain-300x200-designers-brands\/AC_1652","price":5880.0,"currency_code":"EUR","in_stock":true},{"title":"300 x251 cm","offer_id":44335775973526,"sku":"SWT_daz-76gentlerain-300x251-designers-brands\/AC_1652","price":7350.0,"currency_code":"EUR","in_stock":true},{"title":"300 x 250 cm","offer_id":43981813842070,"sku":"SWT_daz-76gentlerain-300x250-designers-brands\/AC_1652","price":7350.0,"currency_code":"EUR","in_stock":true},{"title":"350 x 250 cm","offer_id":44335776006294,"sku":"SWT_daz-76gentlerain-350x250-designers-brands\/AC_1652","price":8570.0,"currency_code":"EUR","in_stock":true},{"title":"370 x 270 cm","offer_id":44335776039062,"sku":"SWT_daz-76gentlerain-370x270-designers-brands\/AC_1652","price":9800.0,"currency_code":"EUR","in_stock":true},{"title":"400 x 300 cm","offer_id":44335776071830,"sku":"SWT_daz-76gentlerain-400x300-designers-brands\/AC_1652","price":11760.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0647\/8931\/5734\/files\/Transitional_ferahan_gold_aa22ce96-68d0-403d-8377-9a49c5334bae.jpg?v=1727275563"},{"product_id":"squares-silver-305x246-cm","title":"Transitional squares silver - Handknotted wool \u0026 silk rug from India","description":"\u003cp data-start=\"227\" data-end=\"662\"\u003eOur \u003cem data-start=\"231\" data-end=\"257\"\u003eTransitional Squares Rug\u003c\/em\u003e offers a refined blend of heritage craftsmanship and modern design. Handwoven from premium wool, it features a subtle grid pattern in soft silver and blue-grey tones, creating a sophisticated play of structure and texture. 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Today, this tradition continues with even greater refinement in the skilled hands of Afghan artisans.\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eHeritage Meets Excellence\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eCrafted in Afghanistan and expertly finished in Pakistan, each Cairo rug is woven from the \u003cstrong\u003efinest Gazne wool\u003c\/strong\u003e—sourced from local sheep known for producing exceptionally strong and lustrous fibers. Afghan weaving stands apart for its meticulous detail and sophisticated execution, surpassing the refinement often found in similar Pakistani or Indian interpretations.\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eAuthenticity in Every Thread\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eDyed using natural pigments, these rugs carry a soft, time-worn elegance that will enrich your home for decades. 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Woven in soft pastel reds or deep carbon blacks with ochre-yellow accents, they blend warmth, elegance, and durability. Made with premium Gazni wool, renowned for its strength and silky texture, and supported by a robust cotton warp, these rugs are built to last and easy to maintain.\u003c\/p\u003e\n\u003cp\u003eKnotted by skilled local craftsmen, each rug is a unique piece of art. The intricate floral patterns and flowing vines symbolize growth, harmony, and connection, while central medallions evoke balance and tranquility. More than floor coverings, these rugs are poetic expressions of Persian and Afghan heritage, bringing timeless beauty to your space.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDesign Analysis:\u003c\/strong\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003ePastel Red Rugs:\u003c\/strong\u003e The warm red tones are softened with light floral patterns in creamy shades, creating a balanced contrast that brings out the delicate details of the motifs. The borders in beige and ochre-yellow create a framing effect, enhancing the central field's depth. The scrolling vine patterns and symmetrical arrangement exude elegance and a sense of order.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eSoft Carbon Black Rugs:\u003c\/strong\u003e The black field provides a striking contrast to the pale beige and ochre patterns, highlighting the intricacy of the floral and vine motifs. The rich depth of the black makes these rugs stand out, offering a more contemporary take on the classic Persian aesthetic. The border's lighter tones provide a pleasing balance and frame the central field effectively.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch3\u003e\u003cstrong\u003eWhy our Afghan Rugs are exceptional ?\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eWhile many rugs on the market are labeled handmade or handknotted, not all are created equal. Here's why our rugs stand above the rest:\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003ePremium Gazni Wool\u003c\/strong\u003e\u003cbr\u003eWe use only the finest, long-staple Gazni wool, renowned for its exceptional durability, softness, and natural sheen. Many competitors use lower-grade wool or synthetic blends, which compromise texture, longevity, and authenticity.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eHandcrafted by Master Artisans\u003c\/strong\u003e\u003cbr\u003eEach of our rugs is meticulously hand-knotted by skilled Afghan craftsmen with generations of expertise. Once woven, the rugs are finished and carefully washed by artisans in Pakistan, a process that enhances their softness, color vibrancy, and overall texture. This attention to detail ensures a final product of unmatched quality before it is shipped. Cheaper alternatives often rely on machine-made or hastily assembled techniques, which lack the soul and artistry of true handmade rugs.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eAuthentic Natural Dyes\u003c\/strong\u003e\u003cbr\u003eWe use natural vegetable dyes that produce rich, vibrant tones with subtle variations, enhancing the depth and character of each rug. Synthetic dyes, common in cheaper rugs, fade unevenly and lack the organic beauty of our hand-dyed pieces.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eProper Knot Density\u003c\/strong\u003e\u003cbr\u003eOur rugs feature a high knot count (knots per square inch), which directly impacts their durability and design clarity. 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Each piece carries a story—one of tradition, skill, and unparalleled quality—that makes it a timeless addition to your space.\u003c\/p\u003e","brand":"Ashtari Carpets","offers":[{"title":"Default Title","offer_id":44369523081366,"sku":"MOH_224668-396x305-Rugs\/AC_2180","price":10500.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0647\/8931\/5734\/files\/224668_Ferahan.jpg?v=1765895170"},{"product_id":"heritage-afghan-rug","title":"Heritage Afghan rug","description":"\u003ch3\u003e\u003cstrong\u003eAfghan Woolen Rugs\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eOur Afghan woolen rugs are a testament to exceptional craftsmanship and timeless design, inspired by classical Persian motifs. Woven in soft pastel reds or deep carbon blacks with ochre-yellow accents, they blend warmth, elegance, and durability. Made with premium Gazni wool, renowned for its strength and silky texture, and supported by a robust cotton warp, these rugs are built to last and easy to maintain.\u003c\/p\u003e\n\u003cp\u003eKnotted by skilled local craftsmen, each rug is a unique piece of art. The intricate floral patterns and flowing vines symbolize growth, harmony, and connection, while central medallions evoke balance and tranquility. More than floor coverings, these rugs are poetic expressions of Persian and Afghan heritage, bringing timeless beauty to your space.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDesign Analysis:\u003c\/strong\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003ePastel Red Rugs:\u003c\/strong\u003e The warm red tones are softened with light floral patterns in creamy shades, creating a balanced contrast that brings out the delicate details of the motifs. The borders in beige and ochre-yellow create a framing effect, enhancing the central field's depth. The scrolling vine patterns and symmetrical arrangement exude elegance and a sense of order.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eSoft Carbon Black Rugs:\u003c\/strong\u003e The black field provides a striking contrast to the pale beige and ochre patterns, highlighting the intricacy of the floral and vine motifs. The rich depth of the black makes these rugs stand out, offering a more contemporary take on the classic Persian aesthetic. The border's lighter tones provide a pleasing balance and frame the central field effectively.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch3\u003e\u003cstrong\u003eWhy our Afghan Rugs are exceptional ?\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eWhile many rugs on the market are labeled handmade or handknotted, not all are created equal. Here's why our rugs stand above the rest:\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003ePremium Gazni Wool\u003c\/strong\u003e\u003cbr\u003eWe use only the finest, long-staple Gazni wool, renowned for its exceptional durability, softness, and natural sheen. Many competitors use lower-grade wool or synthetic blends, which compromise texture, longevity, and authenticity.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eHandcrafted by Master Artisans\u003c\/strong\u003e\u003cbr\u003eEach of our rugs is meticulously hand-knotted by skilled Afghan craftsmen with generations of expertise. Once woven, the rugs are finished and carefully washed by artisans in Pakistan, a process that enhances their softness, color vibrancy, and overall texture. This attention to detail ensures a final product of unmatched quality before it is shipped. Cheaper alternatives often rely on machine-made or hastily assembled techniques, which lack the soul and artistry of true handmade rugs.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eAuthentic Natural Dyes\u003c\/strong\u003e\u003cbr\u003eWe use natural vegetable dyes that produce rich, vibrant tones with subtle variations, enhancing the depth and character of each rug. Synthetic dyes, common in cheaper rugs, fade unevenly and lack the organic beauty of our hand-dyed pieces.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eProper Knot Density\u003c\/strong\u003e\u003cbr\u003eOur rugs feature a high knot count (knots per square inch), which directly impacts their durability and design clarity. Lower-cost rugs often compromise with lower knot density, leading to less detailed patterns and shorter lifespans.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eTimeless Heritage\u003c\/strong\u003e\u003cbr\u003eThe design of our rugs stays true to the classical Persian tradition, respecting its historical authenticity and cultural significance. Many cheaper copy-cat versions dilute this heritage by cutting corners in design accuracy and material quality.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch3\u003e\u003cstrong\u003eAn Investment in Authenticity and Longevity\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eWhen you choose our Afghan rugs, you're investing in a product that reflects centuries of craftsmanship and artistry. Unlike cheaper alternatives, our rugs are built to last for generations, growing more beautiful with time. Each piece carries a story—one of tradition, skill, and unparalleled quality—that makes it a timeless addition to your space.\u003c\/p\u003e","brand":"Ashtari Carpets","offers":[{"title":"Default Title","offer_id":44370868928662,"sku":"MOH_224698-308x250-Rugs\/AC_2181","price":6450.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0647\/8931\/5734\/files\/224698.jpg?v=1737805231"},{"product_id":"afghan-heritage-rug","title":"Afghan Heritage rug","description":"\u003ch3\u003e\u003cstrong\u003eAfghan Woolen Rugs\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eOur Afghan woolen rugs are a testament to exceptional craftsmanship and timeless design, inspired by classical Persian motifs. Woven in soft pastel reds or deep carbon blacks with ochre-yellow accents, they blend warmth, elegance, and durability. Made with premium Gazni wool, renowned for its strength and silky texture, and supported by a robust cotton warp, these rugs are built to last and easy to maintain.\u003c\/p\u003e\n\u003cp\u003eKnotted by skilled local craftsmen, each rug is a unique piece of art. The intricate floral patterns and flowing vines symbolize growth, harmony, and connection, while central medallions evoke balance and tranquility. More than floor coverings, these rugs are poetic expressions of Persian and Afghan heritage, bringing timeless beauty to your space.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDesign Analysis:\u003c\/strong\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003ePastel Red Rugs:\u003c\/strong\u003e The warm red tones are softened with light floral patterns in creamy shades, creating a balanced contrast that brings out the delicate details of the motifs. The borders in beige and ochre-yellow create a framing effect, enhancing the central field's depth. The scrolling vine patterns and symmetrical arrangement exude elegance and a sense of order.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eSoft Carbon Black Rugs:\u003c\/strong\u003e The black field provides a striking contrast to the pale beige and ochre patterns, highlighting the intricacy of the floral and vine motifs. The rich depth of the black makes these rugs stand out, offering a more contemporary take on the classic Persian aesthetic. The border's lighter tones provide a pleasing balance and frame the central field effectively.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch3\u003e\u003cstrong\u003eWhy our Afghan Rugs are exceptional ?\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eWhile many rugs on the market are labeled handmade or handknotted, not all are created equal. Here's why our rugs stand above the rest:\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003ePremium Gazni Wool\u003c\/strong\u003e\u003cbr\u003eWe use only the finest, long-staple Gazni wool, renowned for its exceptional durability, softness, and natural sheen. Many competitors use lower-grade wool or synthetic blends, which compromise texture, longevity, and authenticity.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eHandcrafted by Master Artisans\u003c\/strong\u003e\u003cbr\u003eEach of our rugs is meticulously hand-knotted by skilled Afghan craftsmen with generations of expertise. Once woven, the rugs are finished and carefully washed by artisans in Pakistan, a process that enhances their softness, color vibrancy, and overall texture. This attention to detail ensures a final product of unmatched quality before it is shipped. Cheaper alternatives often rely on machine-made or hastily assembled techniques, which lack the soul and artistry of true handmade rugs.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eAuthentic Natural Dyes\u003c\/strong\u003e\u003cbr\u003eWe use natural vegetable dyes that produce rich, vibrant tones with subtle variations, enhancing the depth and character of each rug. Synthetic dyes, common in cheaper rugs, fade unevenly and lack the organic beauty of our hand-dyed pieces.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eProper Knot Density\u003c\/strong\u003e\u003cbr\u003eOur rugs feature a high knot count (knots per square inch), which directly impacts their durability and design clarity. Lower-cost rugs often compromise with lower knot density, leading to less detailed patterns and shorter lifespans.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eTimeless Heritage\u003c\/strong\u003e\u003cbr\u003eThe design of our rugs stays true to the classical Persian tradition, respecting its historical authenticity and cultural significance. Many cheaper copy-cat versions dilute this heritage by cutting corners in design accuracy and material quality.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch3\u003e\u003cstrong\u003eAn Investment in Authenticity and Longevity\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eWhen you choose our Afghan rugs, you're investing in a product that reflects centuries of craftsmanship and artistry. Unlike cheaper alternatives, our rugs are built to last for generations, growing more beautiful with time. Each piece carries a story—one of tradition, skill, and unparalleled quality—that makes it a timeless addition to your space.\u003c\/p\u003e","brand":"Ashtari Carpets","offers":[{"title":"Default Title","offer_id":44370872205462,"sku":"MOH_224705-348x246-Rugs\/AC_2182","price":5800.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0647\/8931\/5734\/files\/224705.jpg?v=1737805663"},{"product_id":"afghan-heritage-rug-1","title":"Afghan Heritage rug","description":"\u003ch3\u003e\u003cstrong\u003eAfghan Woolen Rugs\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eOur Afghan woolen rugs are a testament to exceptional craftsmanship and timeless design, inspired by classical Persian motifs. Woven in soft pastel reds or deep carbon blacks with ochre-yellow accents, they blend warmth, elegance, and durability. Made with premium Gazni wool, renowned for its strength and silky texture, and supported by a robust cotton warp, these rugs are built to last and easy to maintain.\u003c\/p\u003e\n\u003cp\u003eKnotted by skilled local craftsmen, each rug is a unique piece of art. The intricate floral patterns and flowing vines symbolize growth, harmony, and connection, while central medallions evoke balance and tranquility. More than floor coverings, these rugs are poetic expressions of Persian and Afghan heritage, bringing timeless beauty to your space.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDesign Analysis:\u003c\/strong\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003ePastel Red Rugs:\u003c\/strong\u003e The warm red tones are softened with light floral patterns in creamy shades, creating a balanced contrast that brings out the delicate details of the motifs. The borders in beige and ochre-yellow create a framing effect, enhancing the central field's depth. The scrolling vine patterns and symmetrical arrangement exude elegance and a sense of order.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eSoft Carbon Black Rugs:\u003c\/strong\u003e The black field provides a striking contrast to the pale beige and ochre patterns, highlighting the intricacy of the floral and vine motifs. The rich depth of the black makes these rugs stand out, offering a more contemporary take on the classic Persian aesthetic. The border's lighter tones provide a pleasing balance and frame the central field effectively.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch3\u003e\u003cstrong\u003eWhy our Afghan Rugs are exceptional ?\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eWhile many rugs on the market are labeled handmade or handknotted, not all are created equal. Here's why our rugs stand above the rest:\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003ePremium Gazni Wool\u003c\/strong\u003e\u003cbr\u003eWe use only the finest, long-staple Gazni wool, renowned for its exceptional durability, softness, and natural sheen. Many competitors use lower-grade wool or synthetic blends, which compromise texture, longevity, and authenticity.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eHandcrafted by Master Artisans\u003c\/strong\u003e\u003cbr\u003eEach of our rugs is meticulously hand-knotted by skilled Afghan craftsmen with generations of expertise. Once woven, the rugs are finished and carefully washed by artisans in Pakistan, a process that enhances their softness, color vibrancy, and overall texture. This attention to detail ensures a final product of unmatched quality before it is shipped. Cheaper alternatives often rely on machine-made or hastily assembled techniques, which lack the soul and artistry of true handmade rugs.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eAuthentic Natural Dyes\u003c\/strong\u003e\u003cbr\u003eWe use natural vegetable dyes that produce rich, vibrant tones with subtle variations, enhancing the depth and character of each rug. Synthetic dyes, common in cheaper rugs, fade unevenly and lack the organic beauty of our hand-dyed pieces.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eProper Knot Density\u003c\/strong\u003e\u003cbr\u003eOur rugs feature a high knot count (knots per square inch), which directly impacts their durability and design clarity. Lower-cost rugs often compromise with lower knot density, leading to less detailed patterns and shorter lifespans.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eTimeless Heritage\u003c\/strong\u003e\u003cbr\u003eThe design of our rugs stays true to the classical Persian tradition, respecting its historical authenticity and cultural significance. Many cheaper copy-cat versions dilute this heritage by cutting corners in design accuracy and material quality.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch3\u003e\u003cstrong\u003eAn Investment in Authenticity and Longevity\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eWhen you choose our Afghan rugs, you're investing in a product that reflects centuries of craftsmanship and artistry. Unlike cheaper alternatives, our rugs are built to last for generations, growing more beautiful with time. Each piece carries a story—one of tradition, skill, and unparalleled quality—that makes it a timeless addition to your space.\u003c\/p\u003e","brand":"Ashtari Carpets","offers":[{"title":"Default Title","offer_id":44370873122966,"sku":"MOH_224707-329x246-Rugs\/AC_2183","price":6900.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0647\/8931\/5734\/files\/224707.jpg?v=1737805991"},{"product_id":"cairo-extra-fine-afghan-handknotted-heritage-in-fine-gazne-wool","title":"Afghan Cairo Rug – Finest Gazne Wool, Inspired by Old Egypt","description":"\u003ch2\u003e\u003cstrong\u003eAfghan Cairo Rug Collection – A Legacy of Middle Eastern Craft\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003eInspired by the grandeur of old Egypt, the \u003cstrong\u003eAfghan Cairo Rug Collection\u003c\/strong\u003e pays homage to historic designs first brought to life by Middle Eastern weavers who set up their craft in Egypt centuries ago. Today, this tradition continues with even greater refinement in the skilled hands of Afghan artisans.\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eHeritage Meets Excellence\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eCrafted in Afghanistan and expertly finished in Pakistan, each Cairo rug is woven from the \u003cstrong\u003efinest Gazne wool\u003c\/strong\u003e—sourced from local sheep known for producing exceptionally strong and lustrous fibers. Afghan weaving stands apart for its meticulous detail and sophisticated execution, surpassing the refinement often found in similar Pakistani or Indian interpretations.\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eAuthenticity in Every Thread\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eDyed using natural pigments, these rugs carry a soft, time-worn elegance that will enrich your home for decades. The intricate patterns, rooted in ancient Egyptian motifs, are reimagined in fresh, modern color palettes that complement both classic and contemporary interiors.\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eA Modern Take on Tradition\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eThe Cairo collection blends history with innovation, creating a bridge between old-world artistry and today’s design sensibilities. 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Handwoven from premium wool, it features a subtle grid pattern in soft silver and blue-grey tones, creating a sophisticated play of structure and texture. The clean geometry brings a contemporary edge, while the artisanal weave adds depth and warmth — making this rug a timeless foundation piece for both classic and modern interiors.\u003c\/p\u003e\n\u003cp data-start=\"664\" data-end=\"814\"\u003eDurable yet elegant, this transitional rug works beautifully in living rooms, dining spaces, or offices where understated design and quality matter.\u003c\/p\u003e","brand":"Ashtari Carpets","offers":[{"title":"305x250 cm","offer_id":45689494143126,"sku":"SWT_daz-118charcoalgray-305x250-designers-brands\/AC_2315","price":8500.0,"currency_code":"EUR","in_stock":true},{"title":"custom size","offer_id":45689494175894,"sku":"SWT_daz-118charcoalgray-customsize-designers-brands\/AC_2315","price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0647\/8931\/5734\/files\/DAZ-118_CHARCOAL_GRAY_MAIN.jpg?v=1759488066"},{"product_id":"shahi-vanitas","title":"Shahi Vanitas","description":"\u003cp data-end=\"201\" data-start=\"167\"\u003e\u003cstrong data-end=\"201\" data-start=\"167\"\u003eOne of a Kind – Shahi Fine Rug\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"473\" data-start=\"203\"\u003eShahi Vanitas is an exceptional hand-knotted rug in which royal tradition and symbolic depth converge. This unique piece belongs to the highest category of Shahi fine rugs, renowned for their extraordinary fineness, intricate detailing, and uncompromising craftsmanship.\u003c\/p\u003e\n\u003cp data-end=\"884\" data-start=\"475\"\u003eThe name \u003cem data-end=\"491\" data-start=\"484\"\u003eShahi\u003c\/em\u003e refers to the rug’s royal character — a level of refinement historically reserved for palaces and elite interiors. \u003cem data-end=\"616\" data-start=\"607\"\u003eVanitas\u003c\/em\u003e introduces a deeper narrative, reflecting on life, memory, and the passage of time. Within the design, this concept is expressed through a subtle yet unmistakable skull motif, seamlessly woven into the composition as a contemporary interpretation of a timeless theme.\u003c\/p\u003e\n\u003ch3 data-end=\"919\" data-start=\"886\" data-section-id=\"1bbavp6\"\u003eCultural and Symbolic Context\u003c\/h3\u003e\n\u003cp data-end=\"1195\" data-start=\"921\"\u003eInspired by the spirit of \u003cem data-end=\"967\" data-start=\"947\"\u003eDía de los Muertos\u003c\/em\u003e in Mexican culture, the skull motif (\u003cem data-end=\"1015\" data-start=\"1005\"\u003ecalavera\u003c\/em\u003e) symbolizes remembrance, continuity, and the celebration of life rather than mortality alone. It reflects a perspective in which death is not an end, but part of an ongoing cycle.\u003c\/p\u003e\n\u003cp data-end=\"1419\" data-start=\"1197\"\u003eIn Shahi Vanitas, this symbolism is delicately embedded within the ornamental design — not immediately apparent, but gradually revealed. It creates a quiet dialogue between beauty and impermanence, richness and reflection.\u003c\/p\u003e\n\u003cp data-end=\"1581\" data-start=\"1421\"\u003eThe result is not provocation, but an intellectual and aesthetic statement — a rug that invites contemplation while maintaining exceptional decorative elegance.\u003c\/p\u003e\n\u003ch3 data-end=\"1605\" data-start=\"1583\" data-section-id=\"rdez4y\"\u003eDesign \u0026amp; Aesthetic\u003c\/h3\u003e\n\u003cp data-end=\"1859\" data-start=\"1607\"\u003eThe design combines richly layered classical ornamentation with a carefully integrated skull motif that reveals itself over time. Soft shades of blue, aged gold, ivory, and nuanced earth tones create a refined patina reminiscent of antique masterworks.\u003c\/p\u003e\n\u003cp data-end=\"1931\" data-start=\"1861\"\u003eThanks to this depth and subtlety, Shahi Vanitas functions equally as:\u003c\/p\u003e\n\u003cul data-end=\"2103\" data-start=\"1933\"\u003e\n\u003cli data-end=\"1983\" data-start=\"1933\" data-section-id=\"4zsp93\"\u003e\n\u003cp data-end=\"1983\" data-start=\"1935\"\u003ea striking art object in a minimalist interior\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2048\" data-start=\"1984\" data-section-id=\"u334tn\"\u003e\n\u003cp data-end=\"2048\" data-start=\"1986\"\u003ea luxurious statement piece in a classic or eclectic setting\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2103\" data-start=\"2049\" data-section-id=\"hs61k7\"\u003e\n\u003cp data-end=\"2103\" data-start=\"2051\"\u003ea collectible work of textile art for connoisseurs\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-end=\"2260\" data-start=\"2105\"\u003eThe extreme fineness of the knotting gives the rug a painterly quality, with remarkable depth and detail that becomes fully visible upon closer inspection.\u003c\/p\u003e\n\u003ch3 data-end=\"2311\" data-start=\"2262\" data-section-id=\"kogu2y\"\u003eA Timeless Yet Reproducible Collector’s Piece\u003c\/h3\u003e\n\u003cp data-end=\"2510\" data-start=\"2313\"\u003eShahi Vanitas is a true one-of-a-kind rug — only one piece exists. Created for collectors and design lovers who value authenticity, craftsmanship, and meaningful design, this rug transcends trends.\u003c\/p\u003e\n\u003cp data-end=\"2798\" data-start=\"2512\"\u003eAt the same time, similar designs can be developed and reproduced in most standard sizes upon request. Due to the artisanal nature, materials, and complex dyeing processes, \u003cstrong data-end=\"2738\" data-start=\"2690\"\u003eexact color replication cannot be guaranteed\u003c\/strong\u003e, ensuring that each piece retains its own unique character.\u003c\/p\u003e\n\u003cp data-end=\"2912\" data-start=\"2800\"\u003eIt is not merely a decorative object, but a lasting heirloom, designed to endure both physically and culturally.\u003c\/p\u003e\n\u003ch3 data-end=\"2932\" data-start=\"2914\" data-section-id=\"1yl5694\"\u003eSpecifications\u003c\/h3\u003e\n\u003cul data-end=\"3285\" data-start=\"2934\"\u003e\n\u003cli data-end=\"2962\" data-start=\"2934\" data-section-id=\"lfhgxh\"\u003e\n\u003cp data-end=\"2962\" data-start=\"2936\"\u003e\u003cstrong data-end=\"2945\" data-start=\"2936\"\u003eType:\u003c\/strong\u003e Shahi Fine Rug\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2994\" data-start=\"2963\" data-section-id=\"1nsyeuj\"\u003e\n\u003cp data-end=\"2994\" data-start=\"2965\"\u003e\u003cstrong data-end=\"2979\" data-start=\"2965\"\u003eTechnique:\u003c\/strong\u003e Hand-knotted\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"3072\" data-start=\"2995\" data-section-id=\"tvzs4s\"\u003e\n\u003cp data-end=\"3072\" data-start=\"2997\"\u003e\u003cstrong data-end=\"3012\" data-start=\"2997\"\u003eUniqueness:\u003c\/strong\u003e One of a kind, with possibility for bespoke reproductions\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"3140\" data-start=\"3073\" data-section-id=\"1237q0z\"\u003e\n\u003cp data-end=\"3140\" data-start=\"3075\"\u003e\u003cstrong data-end=\"3089\" data-start=\"3075\"\u003eVariation:\u003c\/strong\u003e Natural color variations inherent to the process\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"3210\" data-start=\"3141\" data-section-id=\"bfx6u4\"\u003e\n\u003cp data-end=\"3210\" data-start=\"3143\"\u003e\u003cstrong data-end=\"3153\" data-start=\"3143\"\u003eStyle:\u003c\/strong\u003e Classical with a symbolic, contemporary interpretation\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"3285\" data-start=\"3211\" data-section-id=\"n8yxkp\"\u003e\n\u003cp data-end=\"3285\" data-start=\"3213\"\u003e\u003cstrong data-end=\"3230\" data-start=\"3213\"\u003eSuitable for:\u003c\/strong\u003e Living spaces, galleries, offices, refined interiors\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-end=\"3346\" data-start=\"3287\"\u003e\u003cem data-end=\"3346\" data-start=\"3287\"\u003ePlease inquire for custom options or further information.\u003c\/em\u003e\u003c\/p\u003e\n\u003chr data-end=\"3351\" data-start=\"3348\"\u003e\n\u003cp data-is-only-node=\"\" data-is-last-node=\"\" data-end=\"3488\" data-start=\"3353\"\u003e \u003c\/p\u003e","brand":"Ashtari Carpets","offers":[{"title":"309x253 cm","offer_id":46038979838102,"sku":"BOT_451523\/20401shahifineGrau-309x253-Rugs\/AC_2347","price":9500.0,"currency_code":"EUR","in_stock":false},{"title":"374x279 cm","offer_id":46038979870870,"sku":"BOT_451523\/20401shahifineGrau-374x279-Rugs\/AC_2347","price":12671.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0647\/8931\/5734\/files\/451523_skull_doodskop_shahi_fine.jpg?v=1766063580"},{"product_id":"arts-nouveau-black-and-white-bouquet-rug","title":"Art nouveau black and white bouquet rug","description":"\u003cdiv class=\"text-base my-auto mx-auto [--thread-content-margin:--spacing(4)] @w-sm\/main:[--thread-content-margin:--spacing(6)] @w-lg\/main:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\" tabindex=\"-1\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col grow\"\u003e\n\u003cdiv data-message-author-role=\"assistant\" data-message-id=\"7ffc18c1-17a5-41da-96e8-c970d94d50da\" dir=\"auto\" data-message-model-slug=\"gpt-5-2\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+\u0026amp;]:mt-1\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[1px]\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert w-full wrap-break-word light markdown-new-styling\"\u003e\n\u003ch3 data-section-id=\"an32tg\" data-start=\"0\" data-end=\"42\"\u003eArt Nouveau Botanical – Graphic Flow\u003c\/h3\u003e\n\u003cp data-start=\"44\" data-end=\"463\"\u003eAn elegant tribute to early 20th-century Art Nouveau, this rug captures the poetry of movement through bold, flowing lines and stylised florals. Sweeping curves unfold in rhythmic symmetry, forming a hypnotic composition where botanical bouquets emerge from graphic, architectural structures. The interplay between line and bloom creates a design that feels both structured and fluid — decorative yet strikingly modern.\u003c\/p\u003e\n\u003cp data-start=\"465\" data-end=\"801\"\u003eThe strong linear outlines give the piece a refined graphic presence, while the floral motifs soften the composition with organic elegance. Its balanced symmetry allows it to anchor a space confidently, making it ideal for contemporary interiors, gallery-like settings, or refined classic environments seeking a bold artistic statement.\u003c\/p\u003e\n\u003cp data-start=\"803\" data-end=\"1131\"\u003eHand-knotted in our trusted Pakistan workshop using high-quality wool, this design can be reproduced and customised in scale, colour, and proportions. While shown here in a powerful monochrome interpretation, alternative colourways — from muted tonal palettes to richer Art Nouveau-inspired hues — can be developed upon request.\u003c\/p\u003e\n\u003cp data-start=\"1133\" data-end=\"1218\"\u003eA timeless decorative statement where architecture, nature, and craftsmanship meet.\u003c\/p\u003e\n\u003cp data-start=\"1220\" data-end=\"1270\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cstrong data-start=\"1220\" data-end=\"1270\" data-is-last-node=\"\"\u003eCustom sizes and colour adaptations available.\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Ashtari Carpets","offers":[{"title":"custom size","offer_id":46258300485782,"sku":"LAH_pash5699AB-customsize-\/AC_2375","price":0.0,"currency_code":"EUR","in_stock":false},{"title":"300x200 cm","offer_id":46298043908246,"sku":"LAH_pash5699AB-300x200-\/AC_2375","price":5550.0,"currency_code":"EUR","in_stock":false},{"title":"300x250 cm","offer_id":46298043941014,"sku":"LAH_pash5699AB-300x250-\/AC_2375","price":6950.0,"currency_code":"EUR","in_stock":true},{"title":"370x270 cm","offer_id":46298043973782,"sku":"LAH_pash5699AB-370x270-\/AC_2375","price":9250.0,"currency_code":"EUR","in_stock":false},{"title":"430x300 cm","offer_id":46258275745942,"sku":"LAH_pash5699AB-430x300-\/AC_2375","price":11950.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0647\/8931\/5734\/files\/06-1117AN_art-nouveau_430x300cm_8bd2a429-d05e-4cd7-8c5c-e8039c7eee26.jpg?v=1771683858"},{"product_id":"arts-crafts-floral-rug-afghan-heritage-with-natural-dyes-1","title":"Arts \u0026 Crafts floral rug green - Pakistan heritage with natural dyes","description":"\u003ch3 data-section-id=\"ua9qxf\" data-start=\"0\" data-end=\"30\"\u003eArts \u0026amp; Crafts Collection\u003c\/h3\u003e\n\u003cp data-start=\"31\" data-end=\"66\"\u003e\u003cstrong data-start=\"31\" data-end=\"66\"\u003eIn the Spirit of William Morris\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"68\" data-end=\"414\"\u003eOur Arts \u0026amp; Crafts Collection pays tribute to William Morris, the founder of the Arts and Crafts movement and a pioneer of textile design. Known for his intricate, large-scale botanical patterns and harmonious, natural dyes, Morris believed that beauty and craftsmanship should be inseparable. This philosophy lies at the heart of this collection.\u003c\/p\u003e\n\u003cp data-start=\"416\" data-end=\"793\"\u003eEach rug celebrates the grandeur of nature — flowing vines, blooming florals, and rhythmic, symmetrical compositions — rendered in rich yet balanced colour palettes. Deep sages, muted indigos, warm terracottas, soft ivories, and golden ochres are carefully combined to create harmonic depth without overpowering a space. The result is bold yet refined, decorative yet timeless.\u003c\/p\u003e\n\u003cp data-start=\"795\" data-end=\"1285\"\u003eThe rugs are curated from exceptional weaving workshops in Pakistan and Afghanistan, regions renowned for their hand-knotting traditions and artisanal expertise. Selected pieces reinterpret classic Morris patterns with great respect for their original character, while others are thoughtfully designed by our own team in the same spirit of ornamental elegance and structural balance. These in-house designs can be reproduced and customised in size and colour to suit contemporary interiors.\u003c\/p\u003e\n\u003cp data-start=\"1287\" data-end=\"1460\"\u003eCrafted in high-quality wool and traditional weaving techniques, each rug embodies the Arts \u0026amp; Crafts ideal: honest materials, masterful craftsmanship, and enduring design.\u003c\/p\u003e\n\u003cp data-start=\"1462\" data-end=\"1595\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eA collection where history, artistry, and living tradition meet — bringing poetic structure and botanical richness into modern homes.\u003c\/p\u003e","brand":"Ashtari Carpets","offers":[{"title":"custom size","offer_id":46298044924054,"sku":"LAH_pash5635ABgreen-customsize-\/AC_2376","price":0.0,"currency_code":"EUR","in_stock":true},{"title":"300x250 cm","offer_id":46298041680022,"sku":"LAH_pash5635ABgreen-300x250-\/AC_2376","price":6950.0,"currency_code":"EUR","in_stock":true},{"title":"370x278 cm","offer_id":46258320343190,"sku":"LAH_pash5635ABgreen-370x278-\/AC_2376","price":9250.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0647\/8931\/5734\/files\/William_Morris_rug_floral_design_green.jpg?v=1771684629"},{"product_id":"arts-crafts-floral-rug-sky-pakistan-heritage-with-natural-dyes","title":"Arts \u0026 Crafts floral rug sky - Pakistan heritage with natural dyes","description":"\u003ch3 data-section-id=\"ua9qxf\" data-start=\"0\" data-end=\"30\"\u003eArts \u0026amp; Crafts Collection\u003c\/h3\u003e\n\u003cp data-start=\"31\" data-end=\"66\"\u003e\u003cstrong data-start=\"31\" data-end=\"66\"\u003eIn the Spirit of William Morris\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"68\" data-end=\"414\"\u003eOur Arts \u0026amp; Crafts Collection pays tribute to William Morris, the founder of the Arts and Crafts movement and a pioneer of textile design. Known for his intricate, large-scale botanical patterns and harmonious, natural dyes, Morris believed that beauty and craftsmanship should be inseparable. This philosophy lies at the heart of this collection.\u003c\/p\u003e\n\u003cp data-start=\"416\" data-end=\"793\"\u003eEach rug celebrates the grandeur of nature — flowing vines, blooming florals, and rhythmic, symmetrical compositions — rendered in rich yet balanced colour palettes. Deep sages, muted indigos, warm terracottas, soft ivories, and golden ochres are carefully combined to create harmonic depth without overpowering a space. The result is bold yet refined, decorative yet timeless.\u003c\/p\u003e\n\u003cp data-start=\"795\" data-end=\"1285\"\u003eThe rugs are curated from exceptional weaving workshops in Pakistan and Afghanistan, regions renowned for their hand-knotting traditions and artisanal expertise. Selected pieces reinterpret classic Morris patterns with great respect for their original character, while others are thoughtfully designed by our own team in the same spirit of ornamental elegance and structural balance. These in-house designs can be reproduced and customised in size and colour to suit contemporary interiors.\u003c\/p\u003e\n\u003cp data-start=\"1287\" data-end=\"1460\"\u003eCrafted in high-quality wool and traditional weaving techniques, each rug embodies the Arts \u0026amp; Crafts ideal: honest materials, masterful craftsmanship, and enduring design.\u003c\/p\u003e\n\u003cp data-start=\"1462\" data-end=\"1595\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eA collection where history, artistry, and living tradition meet — bringing poetic structure and botanical richness into modern homes.\u003c\/p\u003e","brand":"Ashtari Carpets","offers":[{"title":"custom size","offer_id":46298047611030,"sku":"LAH_pash5635ABSky-customsize-\/AC_2377","price":0.0,"currency_code":"EUR","in_stock":true},{"title":"300x200 cm","offer_id":46298040467606,"sku":"LAH_pash5635ABSky-300x200-\/AC_2377","price":5550.0,"currency_code":"EUR","in_stock":true},{"title":"315x246 cm","offer_id":46258347311254,"sku":"LAH_pash5635ABSky-315x246-\/AC_2377","price":6980.0,"currency_code":"EUR","in_stock":true},{"title":"370x270 cm","offer_id":46298040500374,"sku":"LAH_pash5635ABSky-370x270-\/AC_2377","price":9250.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0647\/8931\/5734\/files\/08-1042AN_william_morris_rug_light_blue_floral_design.jpg?v=1771685218"},{"product_id":"arts-crafts-floral-rug-blue-pakistan-heritage-with-natural-dyes","title":"Arts \u0026 Crafts floral rug Blue - Pakistan heritage with natural dyes","description":"\u003ch3 data-section-id=\"ua9qxf\" data-start=\"0\" data-end=\"30\"\u003eArts \u0026amp; Crafts Collection\u003c\/h3\u003e\n\u003cp data-start=\"31\" data-end=\"66\"\u003e\u003cstrong data-start=\"31\" data-end=\"66\"\u003eIn the Spirit of William Morris\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"68\" data-end=\"414\"\u003eOur Arts \u0026amp; Crafts Collection pays tribute to William Morris, the founder of the Arts and Crafts movement and a pioneer of textile design. Known for his intricate, large-scale botanical patterns and harmonious, natural dyes, Morris believed that beauty and craftsmanship should be inseparable. This philosophy lies at the heart of this collection.\u003c\/p\u003e\n\u003cp data-start=\"416\" data-end=\"793\"\u003eEach rug celebrates the grandeur of nature — flowing vines, blooming florals, and rhythmic, symmetrical compositions — rendered in rich yet balanced colour palettes. Deep sages, muted indigos, warm terracottas, soft ivories, and golden ochres are carefully combined to create harmonic depth without overpowering a space. The result is bold yet refined, decorative yet timeless.\u003c\/p\u003e\n\u003cp data-start=\"795\" data-end=\"1285\"\u003eThe rugs are curated from exceptional weaving workshops in Pakistan and Afghanistan, regions renowned for their hand-knotting traditions and artisanal expertise. Selected pieces reinterpret classic Morris patterns with great respect for their original character, while others are thoughtfully designed by our own team in the same spirit of ornamental elegance and structural balance. These in-house designs can be reproduced and customised in size and colour to suit contemporary interiors.\u003c\/p\u003e\n\u003cp data-start=\"1287\" data-end=\"1460\"\u003eCrafted in high-quality wool and traditional weaving techniques, each rug embodies the Arts \u0026amp; Crafts ideal: honest materials, masterful craftsmanship, and enduring design.\u003c\/p\u003e\n\u003cp data-start=\"1462\" data-end=\"1595\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eA collection where history, artistry, and living tradition meet — bringing poetic structure and botanical richness into modern homes.\u003c\/p\u003e","brand":"Ashtari Carpets","offers":[{"title":"custom size","offer_id":46298047938710,"sku":"LAH_pash5635ABblue-customsize-carpets\/AC_2383","price":0.0,"currency_code":"EUR","in_stock":true},{"title":"310x245 cm","offer_id":46298019922070,"sku":"LAH_pash5635ABblue-310x245-carpets\/AC_2383","price":7100.0,"currency_code":"EUR","in_stock":true},{"title":"370x275 cm","offer_id":46298012385430,"sku":"LAH_pash5635ABblue-370x275-carpets\/AC_2383","price":9250.0,"currency_code":"EUR","in_stock":true},{"title":"430x300 cm","offer_id":46298019954838,"sku":"LAH_pash5635ABblue-430x300-carpets\/AC_2383","price":11950.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0647\/8931\/5734\/files\/William_Morris_rug_floral_design_blue_5635-s_430x300cm_overview_1.jpg?v=1773837584"},{"product_id":"shahi-vanitas-flowers","title":"Shahi Vanitas flowers","description":"\u003cp data-start=\"153\" data-end=\"198\"\u003e\u003cstrong data-start=\"153\" data-end=\"198\"\u003eOne of a Kind – Shahi Vanitas Flowers Rug\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"200\" data-end=\"477\"\u003eShahi Vanitas Flowers is an exceptional hand-knotted rug where royal tradition and symbolic depth converge. This unique piece belongs to the highest category of Shahi fine rugs, celebrated for their extraordinary fineness, intricate detailing, and uncompromising craftsmanship.\u003c\/p\u003e\n\u003cp data-start=\"479\" data-end=\"784\"\u003eThe term \u003cem data-start=\"488\" data-end=\"495\"\u003eShahi\u003c\/em\u003e reflects a level of refinement historically reserved for palatial interiors, while \u003cem data-start=\"579\" data-end=\"588\"\u003eVanitas\u003c\/em\u003e introduces a deeper narrative — a meditation on life, memory, and the passage of time. Subtly woven into the design, a skull motif emerges as a contemporary interpretation of this timeless theme.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1bbavp6\" data-start=\"786\" data-end=\"819\"\u003eCultural and Symbolic Context\u003c\/h3\u003e\n\u003cp data-start=\"821\" data-end=\"1107\"\u003eIn Mexican culture, particularly during \u003cem data-start=\"861\" data-end=\"881\"\u003eDía de los Muertos\u003c\/em\u003e (Day of the Dead), skulls (\u003cem data-start=\"909\" data-end=\"920\"\u003ecalaveras\u003c\/em\u003e) are not symbols of fear, but of remembrance, continuity, and celebration of life. They honor those who came before us, embracing mortality as a natural and meaningful part of existence.\u003c\/p\u003e\n\u003cp data-start=\"1109\" data-end=\"1397\"\u003eShahi Vanitas translates this perspective into textile form. The skull motif is delicately embedded within the ornate composition — not as a dominant element, but as a quiet presence that reveals itself over time. It reflects a balance between beauty and impermanence, memory and renewal.\u003c\/p\u003e\n\u003ch3 data-section-id=\"rdez4y\" data-start=\"1399\" data-end=\"1421\"\u003eDesign \u0026amp; Aesthetic\u003c\/h3\u003e\n\u003cp data-start=\"1423\" data-end=\"1648\"\u003eThe composition blends classical floral ornamentation with a refined, almost painterly execution. Soft blues, aged golds, ivory tones, and nuanced earthy hues create a sophisticated patina reminiscent of antique masterpieces.\u003c\/p\u003e\n\u003cp data-start=\"1650\" data-end=\"1728\"\u003eThanks to its depth and subtle complexity, Shahi Vanitas Flowers functions as:\u003c\/p\u003e\n\u003cul data-start=\"1730\" data-end=\"1893\"\u003e\n\u003cli data-section-id=\"1v1jsf0\" data-start=\"1730\" data-end=\"1780\"\u003e\n\u003cp data-start=\"1732\" data-end=\"1780\"\u003ea striking focal point in minimalist interiors\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"xhmcnh\" data-start=\"1781\" data-end=\"1833\"\u003e\n\u003cp data-start=\"1783\" data-end=\"1833\"\u003ea luxurious anchor in classic or eclectic spaces\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"7k9fcx\" data-start=\"1834\" data-end=\"1893\"\u003e\n\u003cp data-start=\"1836\" data-end=\"1893\"\u003ea collectible textile artwork for discerning collectors\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1895\" data-end=\"2012\"\u003eThe exceptional knot density allows for remarkable precision, giving the rug its distinctive, almost painted quality.\u003c\/p\u003e\n\u003ch3 data-section-id=\"7cgsa8\" data-start=\"2014\" data-end=\"2055\"\u003eA Unique Yet Reproducible Masterpiece\u003c\/h3\u003e\n\u003cp data-start=\"2057\" data-end=\"2133\"\u003eThis rug is a true one-of-a-kind piece, crafted as a singular work of art.\u003c\/p\u003e\n\u003cp data-start=\"2135\" data-end=\"2425\"\u003eHowever, similar designs can be commissioned and reproduced in most standard sizes upon request. Due to the artisanal nature, dyeing process, and complexity of these rugs, \u003cstrong data-start=\"2312\" data-end=\"2360\"\u003eexact color replication cannot be guaranteed\u003c\/strong\u003e — each piece will carry its own subtle variations and character.\u003c\/p\u003e\n\u003cp data-start=\"2427\" data-end=\"2479\"\u003eThis ensures that every reproduction remains unique.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1yl5694\" data-start=\"2481\" data-end=\"2499\"\u003eSpecifications\u003c\/h3\u003e\n\u003cul data-start=\"2501\" data-end=\"2846\"\u003e\n\u003cli data-section-id=\"lfhgxh\" data-start=\"2501\" data-end=\"2529\"\u003e\n\u003cp data-start=\"2503\" data-end=\"2529\"\u003e\u003cstrong data-start=\"2503\" data-end=\"2512\"\u003eType:\u003c\/strong\u003e Shahi Fine Rug\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1nsyeuj\" data-start=\"2530\" data-end=\"2561\"\u003e\n\u003cp data-start=\"2532\" data-end=\"2561\"\u003e\u003cstrong data-start=\"2532\" data-end=\"2546\"\u003eTechnique:\u003c\/strong\u003e Hand-knotted\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"7hrumb\" data-start=\"2562\" data-end=\"2642\"\u003e\n\u003cp data-start=\"2564\" data-end=\"2642\"\u003e\u003cstrong data-start=\"2564\" data-end=\"2579\"\u003eUniqueness:\u003c\/strong\u003e One of a kind, with possibility to reproduce similar designs\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1237q0z\" data-start=\"2643\" data-end=\"2710\"\u003e\n\u003cp data-start=\"2645\" data-end=\"2710\"\u003e\u003cstrong data-start=\"2645\" data-end=\"2659\"\u003eVariation:\u003c\/strong\u003e Natural color variations inherent to the process\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1tmkoz9\" data-start=\"2711\" data-end=\"2771\"\u003e\n\u003cp data-start=\"2713\" data-end=\"2771\"\u003e\u003cstrong data-start=\"2713\" data-end=\"2723\"\u003eStyle:\u003c\/strong\u003e Classical with a symbolic, contemporary layer\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"n8yxkp\" data-start=\"2772\" data-end=\"2846\"\u003e\n\u003cp data-start=\"2774\" data-end=\"2846\"\u003e\u003cstrong data-start=\"2774\" data-end=\"2791\"\u003eSuitable for:\u003c\/strong\u003e Living spaces, galleries, offices, refined interiors\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"2848\" data-end=\"2910\"\u003e\u003cem data-start=\"2848\" data-end=\"2910\"\u003eFor custom inquiries or more information, please contact us.\u003c\/em\u003e\u003c\/p\u003e","brand":"Ashtari Carpets","offers":[{"title":"363x276 cm","offer_id":46302558486678,"sku":"BOT_469082Shahifine-363x276-Rugs\/AC_2384","price":12880.0,"currency_code":"EUR","in_stock":true},{"title":"425x300 cm","offer_id":46302673830038,"sku":"BOT_469082Shahifine-425x300-Rugs\/AC_2384","price":16000.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0647\/8931\/5734\/files\/469082_overview_1.jpg?v=1774002632"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0647\/8931\/5734\/collections\/413098_pakistan_zigler_5a968954-8b00-4d64-b9bb-2b12337f686b.jpg?v=1780658671","url":"https:\/\/www.ashtaricarpets.com\/collections\/new-classics-transitional.oembed","provider":"Ashtari Carpets","version":"1.0","type":"link"}